The week - analysis and what is needed in a magazine

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the week - website analysis

Image
 The layout of the website is clean and uncluttered, with a plan white background. Synergy is created immediately with the masthead matching that of the magazine and in the same font,  all capitals and the same shade of red. On the left corner of the masthead is a menu icon with the word 'menu' underneath for clarity. Next to this is the search icon with a search bar On the right corner of the masthead is an image of the curent week's print ocver, next to two call to action buttons: ' subscribe and save' and 'give a gift' Underneath is an advertising gif taking up almost the width of the page. This changes constantly, advertising products such as Adobe and Vanguard. The chosen stories take up the left two thirds of the page. The main story has a picture with a headline and standfirst over the picture, followed by a bullet- pointed list of 'Five things you need to know' next ot a humorous cartoon. These 'editorial cartoons...
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Course work content which can be included

COURSEWORK PLAN Brief 3: Magazines and online You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new current affairs magazine that is being launched by Dennis and two pages for the working website for the magazine. Contents pages can be either single or double page spread. The web pages must promote the new magazine to its target audience and enable fans to interact with the content. Summary of brief requirements: • Statement of Intent (approx. 500 words). • Current affairs magazine covers and contents pages: Two or three pages for each of the first two editions (based on choice of single or double page spread). • Magazine distribution method: Content must be suitable for retail distribution. • Number of web pages: One homepage and one linked page. • Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket demographic....
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Task 1

TASK 1: INDUSTRY: Research Dennis Publishing UK. Make points about: History of the company  Magazine and internet publishing Founded in 1974 by Felix Dennis I n 1995, Dennis launched Maxim, a title that began on the back of a beer mat and became the world’s biggest selling men’s lifestyle magazine and global brand.  In 1996, Dennis acquired what is now Dennis’ flagship brand The Week.  Over the following years the company published some of the biggest titles on the newsstand from all sectors – from Mac User, Stuff and Metal Hammer, to Viz, Bizarre and Poker Player. What sort of magazines it publishes Auto Express Bizarre Carbuyer Channel Pro CloudPro Computer Shopper Computeract! ve Custom PC Facts and figures - how much profit the company made last year, how many countries it covers, how many magazines it owns, the circulation figures for its most popular magazine  The magazine publisher has been seeling new and old cars via its w...
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