Task 1

TASK 1: INDUSTRY: Research Dennis Publishing UK. Make points about:

History of the company
  •  Magazine and internet publishing
  • Founded in 1974 by Felix Dennis
  • In 1995, Dennis launched Maxim, a title that began on the back of a beer mat and became the world’s biggest selling men’s lifestyle magazine and global brand. 
  • In 1996, Dennis acquired what is now Dennis’ flagship brand The Week.
  •  Over the following years the company published some of the biggest titles on the newsstand from all sectors – from Mac User, Stuff and Metal Hammer, to Viz, Bizarre and Poker Player.

What sort of magazines it publishes
  • Auto Express
  • Bizarre
  • Carbuyer
  • Channel Pro
  • CloudPro
  • Computer Shopper
  • Computeract! ve
  • Custom PC

Facts and figures - how much profit the company made last year, how many countries it covers, how many magazines it owns, the circulation figures for its most popular magazine

  •  The magazine publisher has been seeling new and old cars via its website Buyacar for the last 18 months.
  •   In 2016, Dennis made £15 million ($19 million) in commerce revenue — money that simply wasn’t there a year prior. This year, commerce revenue is up 60 percent from the same period last year, making it the fastest-growing area of the business.
  • Today, Dennis is one of the most dynamic media companies in the UK. As the 6th largest consumer magazine publisher, Dennis has transformed its business from its traditional print publishing roots to a true multi-platform, award-winning media company, with a group turnover of over £130m 
  • The company's portfolio of over 30 brands operates in four areas of excellence: Current Affairs, Technology, Automotive and Lifestyle, reaching over 50million unique users and selling over 2.5million magazines every month.

Add links to the Dennis website, social media pages, different magazines and, if you can, their Press Kit that is designed for advertisers and should give you lots of information about readers of different magazines.
  •  https://www.dennis.co.uk/
  • https://www.instagram.com/lifeatdennis/        -->  lifeatdennis
  •  https://twitter.com/DennisUK                        -->@DennisUK
  •  https://www.linkedin.com/company/dennis-publishing  -->Dennis
  • https://www.facebook.com/LifeAtDennis/   --> @LifeAtDennis

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