the week - website analysis








 The layout of the website is clean and uncluttered, with a plan white background.

 Synergy is created immediately with the masthead matching that of the magazine and in the same font,  all capitals and the same shade of red.

On the left corner of the masthead is a menu icon with the word 'menu' underneath for clarity. Next to this is the search icon with a search bar

On the right corner of the masthead is an image of the curent week's print ocver, next to two call to action buttons: ' subscribe and save' and 'give a gift'

Underneath is an advertising gif taking up almost the width of the page. This changes constantly, advertising products such as Adobe and Vanguard.

The chosen stories take up the left two thirds of the page. The main story has a picture with a headline and standfirst over the picture, followed by a bullet- pointed list of 'Five things you need to know' next ot a humorous cartoon. These 'editorial cartoons' also rotat through a selection.

Underneath, the stories conssitenly have a picture on one half and the clickable headline and standfirst on the other half. A very neat grid systemis used, with everything lined up. There is a byline at the top of each story with a small profile picture of the writer.

On the right third of the page is a sidebar with a long list of frequently updated stories, this is week all related to the coronavirus. This adds value to the website, as its is updated serveral times a day rather than just once a week. To the left of each story is an accompanying picture, plus 3-4 lines of text and the time of the update. This sidebar is entitled 'speed reads' on the background of The Week's signature bright read

Just at the top of the sidebar is another call to action: 'Sign up for our free email newsletters' with a box for readers to type in their email adress and a 'sign up now' button.

Beneath this is another space for advertising gifs, this time for Unibet amongst others.

Scrolling right down through many stories to the bottom of the page, there is a section called 'Browse our magazine' nest to a shot of the latest front cover of the print version, a list of the top three stories of the week, and another call to action with an offer 'Try 1 month of The Week' and a 'try it out' button next to an image of several issues of the magazine. There is also a hyperlink to 'see all covers'.

A bar at the very bottom of the page with a contrasting black background also features the current print issue, social media icons for facebook and twitter with the options to 'like' and 'follow'. On the risht hand corner is a menu of links from 'subscribe' to  'contact us'. There is also a copyright message at the very bottom of the page.

Synergy is created through the typography: the serif fonts used on the website are the same as those used on the website are the same as thsoe used in the magazine (possibly Times New Roman). Similarly, the bylines and section headings use capitals and The Week's signature bright red colour. The magazine's identity is reinforeced by the masthead being fixed in place at the top of the screen while you scroll down.

There is a pop- art style to most of the images, which have coloured filters. This may weel attract a younger audience to the website than that of the magazine, as they are more likely to be reading online







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