Task 8

 TASK 8: AUDIENCE ANALYSIS: Research the demographics and psychographics of your target audience - a socially-conscious, 16–25, middle to upmarket demographic. Make a poster with a picture of your typical audience member, statistics about their demographic and at least 10 points about their psychographics (what they like doing in their spare time, favourite places to shop, favourite things to eat, habits, lifestyle, music they listen to, social media they use...)

 

https://www.telegraph.co.uk/news/2018/08/11/fifth-16-24-year-olds-spend-seven-hours-day-online-every-day/

 - a fifth of 16-24 year olds spend more than seven hours a day online every day of the week, exclusive ofcom figure reveals

--> this is why it is important to engage the younge people with this platform (have a short attention span due to things like tiktok that grab there attention for short amounts of time with quick videos)

 

-More than a third (36%) of 16-25 year-olds in Britain have self-harmed at some point in their lives, according to a new survey commissioned by Self-Harm UK, The Mix and YoungMinds. 

--> important to have information or support for younge people 

general intrests

  • enviromental issues
  • celebrteis 
  • music (festivals)
  • social media
Niche intrests 
  • politics 
  • fashion lgbt+
  • decor/ design 
  • human rights 
  • mental health 

 

 

 

 

 

 

 

 

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